Kim Kardashian

Kim Kardashian Is the 'Riskiest' Celebrity Endorser for Fashion and Retail Brands

It's no surprise that advertisements are heavily relied upon by the fashion and retail industry, which spends the most on advertising dollars per year in the U.S. — $43 billion, or 22 percent, of a total $206 billion in 2017, to be exact. Traditionally, celebrity spokesmodels have always been a top pick for ad campaigns, but according to a new report on celebrity endorsements from marketing data and research firm Spotted, fashion and retail brands are still pretty clueless when it comes to aligning with the best famous face.