Heineken Looks to Go Booze-Free in 2019?

Heineken is looking to kick off 2019 on a different foot this year—a non-alcoholic one. The world’s second-largest beer maker is set to release its new line of beer called Heineken 0.0 in the U.S. in January. The new beer will turn its iconic green labels blue to emphasis it’s alcohol-free, which is a color typically used in European nations to denote there is no booze.

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