Audi Launches All-New Driving Innovation at MEA Center

Ets. F.A. Kettaneh, the exclusive distributor of Audi cars in Lebanon, has launched the all-new Audi A8 at MEA Headquarters’ MEA Training & Conference Center - Beirut Rafic Hariri International Airport, in the presence of 450 VIP guests. The new Audi A8 is the most innovative in its class, featuring design trends and technologies that register a series of ‘firsts’ not only for luxury cars in Lebanon but also for the automotive industry globally.

The new Audi A8 is the world’s first production automobile to have been developed for Level 3 autonomous driving. Intelligent driver assistance systems that support drivers during their journey, guaranteeing comfort and safety at a high level. Audi A8 owners also enjoy revolutionary operation through a cockpit with MMI touch response for easier and more reliable driving, intuitive infotainment system, and navigation with self-learning system to make intelligent suggestions to the driver.

The new Audi A8 is launched in the Middle East market with an extensively re-engineered V6 turbo engine and will, for the first time, be equipped with an electrified drivetrain as standard.

For its new flaship model, Audi has rethought every aspect of the chassis: dynamic all-wheel steering, Audi AI active suspension, and electronic chassis platform.

The Audi A8 initiates a new design language for the luxury class. Sporty elegance, sophistication and progressive status mark the exterior. The front with its broad, upright Singleframe grille, the flowing and muscular body design, and the rear with its full-length light strip radiate a powerful presence. The interior resembles a lavish, spacious lounge. In darkness, contour and ambient lighting elegantly outline the striking design lines. New for the rear compartment are precisely controllable Matrix LED reading lights.

As luxury car buyers want a car as individual as they are, the new Audi A8 brings them choices: 400 customisable functions, 41 driver assistance systems, and 8 material and colour schemes. Intelligent, versatile, and powerful – Audi A8 is designed to satisfy the most demanding drivers.

The new Audi A8 has yet another claim to fame. In April 2018 at the New York Auto Show, it earned the prestigious “World Luxury Car 2018” award for its emotional appeal, passenger comfort and safety, environment aspects as well as driving performance, market relevance and price-performance ratio. This win for this flagship car of the brand with the Four Rings, marked Audi’s ninth victory in the World Car Awards.

By once again setting the standard for “Vorsprung durch Technik”, the brand’s flagship model in its fourth generation is driving innovation for the entire industry.



Source: Est. F. A. Kettaneh S.A