Spotify Finally Launches In The MENA

Spotify Finally Launches In The MENA

The world’s most popular paid music streaming service Spotify has finally launched its services in the Middle East and North Africa (MENA) region.

The Swedish company announced that the streaming music service will be available in 13 new markets across the MENA, including UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Algeria, Morocco, Tunisia, Jordan, Lebanon, Palestinian Territories, and Egypt, taking Spotify’s global footprint to 78 markets in total.

Spotify’s subscribers reached more than 87 million worldwide with 191 million monthly active users and it has more than 40 million tracks.

Spotify is launching in MENA with a fully Arabic user experience, offering music fans the best of local and international music, and a wealth of locally-curated playlists, including Today’s Top Arabic Hits, Oriental Chill Vibes, and Arabic EDM, the company said in a statement.

Users in the MENA can enjoy Spotify for free or can subscribe to Spotify Premium for the ultimate Spotify experience.

The monthly premium service charges are AED 19.99 ($5.44) in the UAE, SAR 19.99, ($5.33) in Saudi Arabia, and EGP 49.99 ($2.8) in Egypt, and around $4.99 in other MENA countries.

“I am super excited to share with you that, from today, Spotify is now available across the Middle East and North Africa,” said Cecilia Qvist, Spotify’s Global Head of Markets.

She added that “Spotify is launching in MENA with a full Arabic service, dozens of locally-curated playlists for every mood and moment, and access to a full catalog of millions of songs, for both our free and premium users, also music fans will also enjoy Spotify’s personalised music recommendations from day one, which will help them to enjoy, discover and share new music from both local and international artists simply and easily.”

The launch of Spotify’s Arab Hub, a home for Arabic music on Spotify, comes as part of their Global Cultures initiative, following the recent launches of the Latin hub and Afro hub.

Source: Forbes